Struggles Presented by NCBI

Finding Intentional Success: From Corporate Burnout to Purposeful Leadership with Janelle Bernheimer

NCBI

In this episode of Struggles presented by the North Coast Business Initiative (NCBI), host John Carpenter sits down with business coach and advisor Janelle Burnheimer to explore what it means to live and lead with intention. After nearly two decades in corporate finance, Janelle made the bold decision to step away from burnout and redefine success on her own terms.

She shares her journey of becoming more intentional—balancing family, health, and business—and how she now helps other leaders and entrepreneurs find alignment between their personal vision and professional goals. Together, Jon and Janelle discuss creating strategic plans, building advisory boards, leading with authenticity, and the importance of vulnerability on social media.

If you’ve ever struggled with defining what success really means or how to align your work with your values, this episode offers insight, humor, and actionable advice.

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